PDC-19: The Transformational Effect of Awareness: Rearranging the Puzzle

PDC-19: The Transformational Effect of Awareness: Rearranging the Puzzle

Continuation of http://groups.yahoo.com/group/IndianOrthodox/message/16222

Let's pick up the pieces of the CHAIROS puzzle and let's rearrange the puzzle.

Assume following order for the articles.

1. Article 6 appears as the first article
[http://groups.yahoo.com/group/IndianOrthodox/message/12615 ]

2. Article 1 appears next (after article 6)
[http://groups.yahoo.com/group/IndianOrthodox/message/12565 ]

Now let's take a pop quiz!

Q1. With this sequence of the articles, would articles 2-5 appear?
Even if it appears, would it be so strongly worded?

A calculated guess would be: Probably not!

CHAIROS apartment project is a deviation from the traditional
approaches we have taken. This warrants that the awareness campaign
for such a project should have focused on educating the people about
the reasons why such a deviation is needed. While the article 6 was a
great start, much more needs to be done to gain the confidence of the
common man.

Facts about the decision-making process must be made available to the
masses. The inability to raise funds in the traditional way, the
success stories of such self-sustaining projects, the criteria behind
the selection of the construction company, the math behind the
percentage benefit for the CHAIROS center from the apartments, the
planned openness of the project execution and much more must have been
discussed in the forum for weeks if not months before the 'booking'
announcement starts.

People have the right to have their personal opinions and lot depends
on the project. We must not use the power of awareness to convince
people about an inconvincible project. (That does not fall in line
with our values)

My point is not to convince that CHAIROS is a great project, I just
picked it as an example to show that awareness has an influence. Even
though we do not expect everyone to be convinced with the project, we
at least know that there was one person who would have felt better if
article 6 appeared before article 1.

The information content, timing and the sequence is extremely
important in the creation of successful charitable projects. People
must be given the time to digest the concept and the details of the
project. The responses of people during this phase are valuable
lessons and must be analyzed carefully and the necessary changes must
be made.

As part of the awareness campaign, time and effort must be spent for
carefully creating the content, crafting the sequence and presenting
the facts to the common man.

To be continued…

The next two topics:

PDC-20: Awareness: Bridging the Long Distance Ends
PDC-21: Awareness: Information at our Finger Tips

Thanks,
Rajesh Vargheese
http://www.stgregoriosaustin.org/